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Monday Morning Marketing: New Year, New Lists

Like many, we’re winding down from the holiday hustle and winding up our routines for 2013. And like most, we’re making our new year’s lists. We’re creating national, regional, and local press lists for boat shows, crafts festivals, and home and garden shows. We’re listing senior centers whose programs and promotions we admire. We’re composing […]

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Holiday Gifting

Last evening, we put on our elf ears and volunteered at the Salvation Army’s Angel Tree program. We sorted and packaged the toys that had been donated for 1,400 families in Baltimore. It was a fun way for us to spend the night together, and satisfying to know that we were helping to make the

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Fast Times

Our new Account Executive is a fast learner. In her first few weeks, she has talked to dozens of artists and craftspeople about their inspiration, researched the leisure habits of older adults, and subscribed to countless newspapers and magazines throughout New England. Our new Account Executive is on the fast-track. Following a position at a

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The Show Must Go On

This past weekend, craft lovers in the Philadelphia area filled the Greater Philadelphia Expo Center in Oaks, PA, for the fourth Sugarloaf Crafts Festival of the fall season. Despite adverse conditions (power was still out in some areas near the Expo Center following Superstorm Sandy earlier in the week), the Festival was a huge success

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That’s That: A New Season of Promoting Crafts

Last week, we began our ninth season promoting Sugarloaf Craft Festivals. That’s nine seasons (and five years) of working with media outlets, writers, TV personalities, and bloggers so they can tell the story of American craftsmen—their talent, their inspiration, and their one of kind creations. That’s nine seasons of attending Sugarloaf events (in Baltimore last

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