Orioles Opening Day is practically a holiday in Baltimore. Actually, it IS a holiday. And it’s today!
As with all holidays, we’re celebrating – lots of orange being worn in the office, no meetings scheduled for the afternoon and, naturally, cupcakes. As we get ourselves excited (which doesn’t take much effort), we’ve been noticing the similar vocabularies between the baseball field and the PR field.
Of course, there are the obvious similarities: the press hit when we generate media coverage for clients (a home run when it’s an especially big or important hit) and the strike out when, despite our best pitches and hardest swings, we are unable to score with the media. We spend a lot of time coaching our clients (what to say, when to say it), and when we’re in the midst of the busy seasons when we promote lots of public events, we frequently refer to whatever show is on deck for the coming weekend. Because we work in more than 20 markets a year, Baltimore is always called our home field. We, too, refer to our farm team – the eager students who join us for internships every semester.
Let’s go Os!