The Sugarloaf Crafts Festival got off to a stormy start this past weekend in Gaithersburg, MD (with lots of rain Friday morning), but soon enough the sun came out—and so did the crowds and the media! Tens of thousands of craft lovers ventured to the Montgomery County Fairgrounds to see their favorite Sugarloaf artists and shop artists’ newest work.
Artists weren’t the only ones displaying their craft at the Festival. We crafted a media strategy that targeted TV (Fox 5 and WUSA 9 covered the event) and yielded important stories in local publications like the Montgomery Village and Gazette that attracted visitors.
Our last show of the spring Sugarloaf season is next weekend in Timonium, MD. While we’ll be hoping for sunny weather, we wouldn’t mind another shower of media coverage.