“We sold out the event and we spent zip to do it.”
Those kinds of phone calls from clients are pretty nice to get. Not only do they speak to what we do, but they reiterate what public relations and social media can do.
The Maryland Science Center’s event “Science Uncorked: Wineology 101” tomorrow night is sold out, with a lengthy waiting list of people who want to learn the science behind the sipping and swilling of wine. Some registrants knew of the event through traditional media – postcard mailings, newspaper listings and live TV segments – but most found out about it through increasingly-important “public relations” tools – food and wine blog posts, online listings, and tweets from heavily-followed Twitterati.