A Snowy Show in Boston

Over the past two weeks while Boston saw record snow, we saw record media for the New England Boat Show. The nine-day show wrapped up on Sunday and featured 800 boats, over 100 seminars and special appearances from the captains of National Geographic Channel’s Wicked Tuna. Snow is usually the enemy of show promoters, but we jumped at the chance to use the winter weather to our client’s advantage.

Major Boston media covered the show like snow covered the city—a lot!  Among the many stories and mentions were Boston.com’s articles and videos about a boat stuck in the streets of Boston on its way to the show, winter getaway ideas, daydreaming about boats,  and things to do around Boston. In print, the Boston Globe, the Boston Globe Magazine and Boston Magazine all named the show a top “Thing to Do” this winter. WHDH and WCVB ran stories about exhibitors transporting their boats through the snow to the show.

Sometimes when snow falls, media goes up!

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