Tens of thousands of visitors and hundreds of artists packed the Maryland State Fairgrounds this past weekend for the final Sugarloaf Crafts Festival of the spring season. It was all good: record setting crowds and $1.2 million in artist sales meant it was a great weekend for our client!
The new high for attendance was certainly helped by a new high for media coverage—including 13 segments on all four Baltimore TV stations (check out the stories on WBAL and WMAR), a cover story in the Live! section of the Baltimore Sun and a cover story in the Carroll County Times. Hundreds of online mentions, including the Baltimore Sun’s “50 top spring events in Baltimore,” and CBS Baltimore’s “Best Upcoming Spring Art Festivals or Events in Baltimore,” also contributed to the big boost in attendance.
We’ve set the bar high… we’ve ended on a high note… we’re—well, you get it. We are looking forward to topping our promotional efforts in the fall with the next six Sugarloaf Craft Festivals.