It’s quite an ironic sight-seeing boats parading through snow lined streets. We saw it last week at the New England Boat Show in Boston.
Two days before boats moved in to the Boston Convention Center, the city was blanketed by a record setting winter storm – up to 30 inches in some areas. It was not a great moment for exhibitors, but it was for the media – the Boston Globe created a video showing move-in and put the spotlight on the show as one of the “5 things to do in and around Boston.”
Throughout the nine-day show, visitors braved the winter elements (including three additional days of snow) to enjoy climbing aboard 750 boats, daily seminars, warm thoughts of summer in the middle of winter and autograph sessions with four Patriots players. The media defied the elements too by showering lots of love on the show: Boston.com and Boston Magazine created photo galleries of the show and an article in the Boston Business Journal noted that exhibitor space had sold out for the first time in five years.
Coming up this weekend, the Baltimore Boat Show! We’re hoping for no snow…but then, maybe snow isn’t such a bad thing for a boat show.